Business plan to open a retail store outlet marketing essay

Bihar is circumstances in eastern India. It is the 12th largest state with regards to geographical size at 38,202 sq mi (99,200 km²) and 3rd greatest by population. But close to 85 percent of the populace lives in villages. Practically 58 percent of Bihar is are below age 25, which may be the highest proportion in India.

Bihar lies mid-way between the humid West Bengal in the east and the sub humid Uttar Pradesh in the west which provides it with a transitional position according of climate, economy and culture. It really is bounded by the united states of Nepal to the north and by Jharkhand south. The Bihar basic is split into two parts by the river Gangs which flows through the middle from west to east. Bihar has got notified forest region of 6,764.14 km which is certainly 7.1 percent of its geographical location. Hindi and Urdu will be the official languages of the status, whilst a lot of the people speak one of the BiharI languages – Angika, Bhojpuri, Magadhi or Maithili.

Ancient Bihar (which consisted of Anga (East Bihar), Videha (North Bihar), Magadha (South Bihar) and Vaishali (North Bihar)) was a centre of electricity, learning and customs in old and classical India. From Magadha arose India’s 1st greatest empire, the Maurya Empire as well as among the world’s most generally adhered-to religions, Buddhism. Magadha empires, notably under the Maurya and Gupta dynasties, unified large parts of South Asia under a central guideline. Its capital Patna, before referred to as Pataliputra, was an essential middle of Indian civilization. Nalanda was a centre of learning proven by the 5th century CE in Bihar.

Today, Bihar lags behind the various other Indian states in individual and economic development conditions, Economists and social scientists declare that this is the result of the skewed guidelines of the central federal government, such as the freight equalisation insurance plan, its apathy towards Bihar, lack of Bihari sub-nationalism (leading to no spokesperson for the status), and the Permanent Settlement of 1793 by the Uk East India Company. The existing state government has however built significant strides in increasing.

Geography of Bihar

Bihar is principally a vast stretch out of very fertile toned land. It is drained by the Ganges River, including northern tributaries Gandak and Koshi while it began with the Nepal Himalayas and the Bagmati originating in the Kathmandu Valley that on a regular basis flood parts of the Bihar plains. The full total area included in the talk about of Bihar is 94,163 km². the state is situated between 21°-58′-10" N ~ 27°-31′-15" N latitude and between 82°-19′-50" E ~ 88°-17′-40" E longitude. Its normal elevation above sea level is 173 feet (53 m). The Bihar plain is split into two unequal halves by the river Ganga which flows through the center from west to east. Other Ganges tributaries are the Child, Budhi Gandak, Chandan, Orhani and Falgu. The Himalayas commence at foothills a short distance inside Nepal but influence Bihar’s landforms, environment, hydrology and tradition. Central elements of Bihar have some small hills, for example the Rajgir hills. The Himalayan Mountains are to the north of Bihar, in Nepal. To the south is the Chota Nagpur plateau, that was part of Bihar until 2000 however now is part of another express called Jharkhand. Bihar has notified forest area of 6,764.14 km², which is 7.1 percent of its geographical place.

Facts of Bihar

Area: 38,202 sq km

Population: 20645880.

State code: 020

Independence: 15th August 1947

Republic day: 26th Jan 1950


India`s different economy encompasses traditional village farming, modern agriculture, handicrafts, a variety of modern industries, and a variety of services. Services will be the major source of monetary growth, accounting for 50 % of India`s output with less than one quarter of its labor force. About three-fifths of the work-power is in agriculture, leading the UPA government to articulate an monetary reform program that includes developing standard infrastructure to improve the lives of the rural poor and supercharge economic performance. Authorities controls on international trade and investment have been reduced in some areas, but high tariffs (averaging 20% on non-agricultural items in 2009 2009) and limits on foreign direct investment remain in place. The federal government in 2009 2009 liberalized investment in the civil aviation, telecom, and development sectors. Privatization of government-owned industries essentially came to a halt in 2009 2009, and continues to generate political debate; continued cultural, political, and economic rigidities restrain needed initiatives. The overall economy has posted an average growth rate of more than 7% in the decade since 1994, minimizing poverty by about 10 percentage items. India attained 7.6% GDP growth in ’09 2009, significantly expanding making. India is capitalizing on its large numbers of well-educated people experienced in the English language to become major exporter of software program services and software personnel. Despite strong progress, the World Lender and others worry about the combined talk about and federal spending budget deficit, running at around 9% of GDP; government borrowing has kept interest rates high. Economical deregulation would help attract additional overseas capital and lower interest rates. The huge and growing population is the fundamental social, economical, and environmental problem.


Bihar Retail may be the largest Retail Industry in India with regards to population and social monetary outline and Bihar ‘s progressively growing excellence of life, a thriving riches and customer market creates it one of many latest targets for Retail section. Many big retailers first of all launched outlets in the Indian capital. . The increasing insists for property by the retail brands, Retail Industry is location to develop by bounce and bounce by 2010.

North Bihar, South Bihar and Patna submarkets certified maximum amount of forthcoming source. About 19.7 million spaces are below special levels of completion. Patna and Patna submarket provides the optimum bring of beneath construction stock, that will give about 5.6 million sq. ft. Organized Retail Space by the finish of next year. Around 1.1 million sq. ft. of organized retail space provides been rented this section, which is definitely 33% higher to history section mix. Patna and Patna spectator Demand for prearranged retail space has higher than before mostly because of growth of regional and countrywide level retailing giants.

Bihar Retail has among the best in retail activity in the country. Taking the good thing about lack of Retail Space in Bihar, Most individual builders are coming up with fresh Retail Tasks in the region of south and North Bihar. In the center of the Bihar submarkets, North and West Bihar own both evidence about 10% raise, as additional Bihar submarkets are fairly steady.


I will open a convenience retail outlet in DISTRICT Center near HERO HONDA show area in PATNA (BIHAR). The name of my shop is SHAMAYA-FRESH. My shop will sell fruits and vegetables, staples, groceries, unique juice bars and dairy products, FMCG, home, customer tough, food, with food accounting for the bulk of business.

CONVENIENCE STORE: Convenience shop provides a limited selection of assortments of merchandise at a convenient site in 2000-3000square/foot shops with speedy checkout. They are the modern version of a nearby mother and pop grocery standard store.Convienence stores permit customers to create purchase quickly without needing to search through a big shop and wait in lengthy checkout brand .over half the items brought are take in within thirty minutes of purchase. Because of their small size and high sales convenient stores commonly received delivery every day. They provide limited assortments and selection. Milk, eggs and bread once represented a lot of the sales, but now almost all convenience stores sell gasoline, which makes up about over 66% of annual sales. The second highest selling item is certainly cigarettes, accounting for 14% of the sale.Convienence store operators also are tailoring their merchandise assortments to cater to the need of the local market.


BIHAR offers been the attractive market in India for the consecutive season, although its appeal is beginning to decline, according to a survey by management consulting provider AT Kearney. A blend of increased usage and an under-developed structured retail environment has manufactured BIHAR an desirable destination for global merchant. However, BIHAR’s attractiveness offers dropped from 100 to 92, on a level of 100, this season. This is because fresh players have entered the market and the "window of prospect will get smaller as time passes". "There continues to be significant opportunity, but the new

players must deal with more competition, shrinking margins and more expensive real market.


Bihar can be India’s prosperous talk about with a per capita profit of Rs. 11,650. The state has very best infrastructural facilities obtainable in the country. Major industries are manufacture of Sports Goods, Radio & TV Parts, Plastic material & PVC Goods, Textiles, Chemical compounds, Fertilizers, CARBONATED DRINKS, Hand & Machine tools, Natural leather Merchandise, Galvanizing & Electroplating, and Printing etc.

PricewaterhouseCoopers estimates suggest that the Bihar retail sector is worth USD350 billion and is growing at over 20 percent yearly. Bihar, as compared with other says, has been relatively insulated from the global economical slowdown. This is apparent when seeking at Bihar’s consumer confidence levels, its GDP projections for the new fiscal year, investor self-confidence in response to recent election results, etc. As the retail sector will benefit from positive macroeconomic and microeconomic elements, it ought to be noted that retailers are not resting on the laurels. Four tactics that retailers are using in this environment to increase progress and generate efficiencies are:

Improving operational effectiveness: Retail & Consumer firms are centered on optimizing procedures, streamlining the movement of items and increasing efficiencies.

Supply Chain-Efficient sourcing methods, handling inventory turns and overall supply chain control is important measures to boost profitability. The ability to measure and manage source chain risks is essential to the success of retail operations.

Renegotiating rental rates-Retail local rental rates have declined in most major how to write a tok essay urban places by 20 to 40 per cent. Consequently, several India-based vendors have embarked upon discussions to renegotiate rental agreements.

Focusing on rural India-Increasing prices of industrialization, in conjunction with the Government’s decision to waive farm mortgage repayments, help to make rural India increasingly attractive. Companies seeking to enter rural India happen to be customizing marketing messages, packaging sizes and price points to suit rural consumers. While there are issues associated with serving rural India (such as for example inadequate distribution systems, misconceptions about rural Indian customers, etc.), corporations remain bullish on development potential.

Launching non-public labels-Indian Retail & Consumer businesses are increasingly launching personal labels in a range of categories to charm to value-conscious consumers. While private label products may include a "no frills" approach within their packaging and advertising, they aim to fulfill Indian consumers’ value choices. India’s retailers view individual labels as a robust benefit proposition and so are also witnessing double-digit development rates in the revenue of these products.

Rationalizing prices offering revenue/promotions-Indian apparel retailers, for instance, have already been reducing prices on their merchandise to be able to meet consumers’ anticipations for better-priced products and also to motivate volume-based sales. Other merchants are extending revenue and other appealing promotional offers to go stock, rise footfalls and drive earnings. Sales, a main feature in retail in western markets, are increasingly being used in India since value-conscious consumers are demanding revenue and prefer to wait for promotions before buying apparel, shoes or boots, etc.


Acceptability of bank cards.

Child care facility.


Delivery to home.

Dressing room.

Extended store hours.

Facilities for consumers with special needs (physically handicapped).


Special order.

Each and every customer is very important to us. So regarding to their need and requirement me offer them better services, to ensure that we are able to make good brand photograph of our retailer (SHAMAYA-fresh).


INTRODUCTION: My retailer is opened in 3000 sq/ft. located at extremely convenient place. According to the taste and inclination of my buyers we are offering them clean products. For the retail store we are in need of different materials such as: furniture, pcs, printers, swapping machine, internet etc.

MISSION: To create a merely and sustainable, locally oriented meals system for my consumers in Bihar by giving them fresh products.

VISSION: To become a branded retail store in the world.


-Raising, preparing and eating a great variety of fresh, localized and healthful food is probably the regions common values.

-No one must go beyond the spot for a healthful diet.

-Food consumption can be done within walking distance of its production.

-From an early years we find out experientially where and how our food is raised.

-Regional food creation ranges from a few large farms to numerous small farms to numerous public and exclusive gardens to potted vegetables plants in downtown metropolis apartments.

-Food processing centers give attention to local production and distribution so that you can supply institutions, cafe and grocery stores.

-Our connections to meals beyond the region, while minimal, provide secureness in the event of food emergency, together with opportunity to trade for foods impractical to create regionally.


A marketing plan is very important while opening a retail store. By seeing the following needs we had made our system they are:

-The target marketplace- the segment towards which the retailer plans to focus its resources

and retail mix.

-The format which we use to satisfy the prospective markets needs (nature of

Merchandise and solutions offered, pricing insurance policy, advertising and promotion program,

Approach to store design and style and visual merchandising, normal location).

-The bases which we will build a sustainable competitive benefits. The competition

Which isn’t easily copied and thus can be maintained over a long period of time.


Through advertisement we are able to attract a lot more consumers towards us. We are able to adopt sales promotion for our retail store. We will concentrate on at our supreme consumer. Will utilize various formats: premiums, coupon codes, contests, etc, will entice attention, will offer you strong purchase incentives, and will dramatize offers you, will boost sagging product sales, will stimulate quick response, Short-lived. Not effective at building long-term brand tastes.


As our younger technology is very diet conscious so taking in consideration to this point we have considered to open a convenient shop in DISTRICT CENTRE. It is youth getting together with place with lots of crowd. The products which will be offered by my store are:










According to the demand of our items we increase our product line in market.



Three most important issues in retailing happen to be LOCAION, LOCATION, and LOCATION only. The location that i have selected for my retail outlet is DISTRICT Center where we see large crowd every day. We will be able to attract more and clients. We are providing fresh new products to our consumers with their suitable location. Every single thing is easily available for the reason that locality.

LAYOUT: Most practical method of encouraging client exploration is to provide them with a layout that facilities a particular traffic pattern. Another method of helping customer move through the store is to provide interesting design elements.

KEY SUPPLIERS: we have contacts the local vendors of that area to that we can easily supply the products to our consumers. Vendors approach is best method of supply chain efficiency where the vendors is accountable for keeping the retailer’s inventory levels in each one of the store. My consumers will get fresh products on their demand anytime on demand.

STORE MANAGEMENT: store administration is important in every store. The responsibility of shop managers are: managing personnel, controlling costs, managing presentation, and providing customer support.

Managing store employees:

-Recruiting and selection.

-Socializing and training.


Controlling costs:

-Increasing labour productivity.

-Reducing maintenance and energy costs.

-Reducing inventory losses


According to merchandising management we will forecast our revenue and develop assortment strategies indicated in very standard terms. We generally use staple products items are continually sold over a year. If you have greater the fluctuation popular, the more backup share is needed.




1st year

2nd year


1st year

2nd year


Fixed assets:

Owner’s capital










Bank loan



Website development



Net profit



Current assets :






Prepaid courier exp



Prepaid Rent



Cash at hand & bank



Deferred expenses


Total liabilities



Total assets



Total liability for 1st year: 7, 42,990

Total liability for 2nd year: 14, 36,256

Total assets for 1st year: 7, 42,990

Total assets for 2nd year: 14, 36,256

Financial plan is an integrated part of a retail industry strategy. We’ve planned how we will invest our money in opening of our shop. We have taken bank loan from HDFC bank at 8% interest. Revenue growth will be aggressive the first 1 . 5 years as we sharpen our merchandise assortment, size scales, and stock levels to better meet our customer’s requirements. We anticipate a product sales rise of 45% during our second year of operation. Marketing will continue to average 9% of total revenue. We will spend residual profits into reducing debt and the lost salary from large cash holdings. Our retail outlet expansion, while not a necessity, will be a choice if product sales projections are fulfilled and/or exceeded.

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